Analytics - Analyse the performance of your digital marketing campaigns

Websites are created to achieve specific goals. To know if your website's performance is satisfactory you need information about who is visiting it. Statistics about your website are known as website analytics.

Collecting Information Responsibly

It is important to remember your visitors' privacy whenever you collect information about them. Your privacy policy should cover the collection and use of this information as well as its security. This is an ethical responsibility as well as a way of building trust with your audience. Furthermore, there may be legal requirements such as the General Data Protection Regulation (GDPR), which govern how personal information should be handled.

Software used for website analytics

There are various software products that can be used to provide web analytics. Google Analytics is one of the most common choices, but there are also alternatives. The software used depends on what you require from your website and the amount and type of information you need to collect. Matomo (formerly Piwik) is another popular analytics solution.

Pro Tip

Beware of trends

Look for trends in your analytics that can guide your future marketing decisions.