Logos are often the most discernible visual entity associated with a brand. Iconic logos create immediate brand recognition. These graphics can be a powerful tool in marketing and differentiating your business.
Your logo should be a representation of your business or cause. It should have meaning and represent the brand image that you want to portray. A logo can be associated to the business function or brand values. We can help you come up with an appropriate logo to represent the message you would like to put out about your brand.
Branding and brand identity
A logo alone is not enough to fully represent a brand. Your brand will be associated with colours, the tone of voice you use and even the typography. Various elements come together to make up your brand identity. This brand identity is the driving force in differentiating you from your competitors.
You will likely need some documentation to get everyone in your organization on the same page regarding your brand. The proper use of logos, fonts and formatting will help your organization send a unified message. It will also help your brand look more professional.